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Conversion Rate = Total number of conversions / Total number of unique visitors * 100.Conversion Rate = Total number of conversions / Total number of sessions * 100.So, how exactly do you calculate conversion rate? Here are 3 conversion rate formulas to use: Now that we’ve got a basic grasp on the topic of conversion rate and have defined some common goals, let’s approach calculating the magic number.

Extreme sample converter buy used how to#

Pretty simple so far, eh? Let’s keep going ⬇️⬇️⬇️ How to Calculate Conversion Rate

A micro conversion is a goal that helps facilitate the path to a primary goal (adding a product to cart or signing up for a mailing list).

A macro conversion is a primary goal (such as selling a product or getting a quote).

Moz treats conversions in an especially thoughtful way - they explicitly differentiate between macro and micro conversions. While a purchase goal will be ideal for an e-commerce brand like Casper or Quip, a content site like Nerdwallet or Mindbodygreen will prefer a goal such as signing up for a newsletter.

Engaging with your site (ex: time on site, visits to certain pages, page count)Ĭhoosing a specific conversion goal will depend on the specific nature of your business.

Downloading an asset (an eBook, a guide, or some other form of content).

In its most simple form, a conversion rate is the percentage of visitors to a site or page that complete a certain goal. I hope it’ll provide a framework on how to calculate conversion rate and how to use it to grow your business. Whether you’re new to marketing or if you’re a full-fledged digital expert, this guide will provide everything you need to know in order to calculate conversion rate for your website.

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And that’s a mistake.Īs a marketer, you should have full knowledge of the logic behind the numbers you’re tracking. Slowing down and thinking about what’s actually happening can give you more insight into process improvements, conversion optimization techniques, and opportunities that you may have initially missed! Like most people, I’m often guilty of ignoring the math that’s happening in the background and I’m prone to simply tracking adjustments to conversion over time. And while these reports are helpful, if I don’t stop every once and a while and think about what the numbers truly mean, the reports are just data points.

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Having a good conversion rate is the foundation of high sales volume.”Īt Proof, I receive reports (on a daily basis) from Amplitude, Google Analytics, and our other software tools about our conversion rate. It’s a metric that lead generation marketers-from practitioners all the way up to CMOs-are measured on.”Īnd here’s what ConversionXL says: “Increasing your conversion rates is absolutely crucial. And don’t just take my word on it. Here’s how Johnny Cheng, a Platform Product Marketing Manager at Marketo, describes it: “Conversion rate is one of the most important marketing metrics.

In short, knowing how to calculate conversion rate and improve it is an essential skill for marketers. You can end up overpaying for your leads and sales - often to the point of marketing yourself out of business. When it comes to conversion rates, ignorance isn’t bliss – it’s going broke. If you know you know how to calculate conversion rate and monitor it closely, you can:īut not knowing how to calculate conversion rate can sink your ship. And it’s for good reason – conversion rate is everything for a business that operates online. There might not be a term thrown around more often by marketers than conversion rate.